Twitter’s MoPub has introduced a new native advertising offering, calling it the “first programmatic-enabled native ads platform for mobile apps.”
Jim says “PayneNative ads are one of the most talked about topics in advertising, but there has yet to be a scalable and accessible solution for mobile app developers. Native ads offer an opportunity to monetize your app more effectively by matching the original content’s look and feel, maintaining the same great experience for your users. Before today, publishers told us that building one-off, custom ad experiences was too resource intensive and difficult to execute to be practical”.