Today Google rolls out a new mobile-focused algorithm. In this update Google ranks search results will take into account how mobile-friendly a website is. This means companies / organisation without a good mobile friendly website will suffer. The main aim is to searchers on mobile will see sites with good user mobile friendly ranked higher than those with no mobile or poor mobile sites.
The previous two algorithm updates Panda and Penguin, which affected 12% and over 3% of search results respectively.
This updated will affect mobile searches in all languages worldwide and will have a significant impact in our search results,” said Takaki Makino, Chaesang Jung and Doantam Phan in a blog post for Google webmasters.
Google has not say the percentage of web searches will be affected, but the fallout from the update for sites and services is expected to force more companies to adopt mobile sites and responsive design – Google’s current preferred implementation of the mobile web.