In September 2012 a super speed internet cable was experimented which 700mbps with fibre-optic connections. It’s currently being trialed in Kansas city where it’s expected to revolutionize in internet for browsing.
Google Fiber seems to be the fastest internet service provider on platform where it get faces many critics like for what wanting to become a ISP when they make billions of revenue from advertising. One such critic is investment bank Goldman Sachs which claims it would cost the search engine giant $140 billion to roll Fiber out across the U.S. and, in doing so, would financially cripple them.
Form the experiment it says that it’s possible to get a faster download at a lower cost. We saw how a faster Internet connection encouraged consumers to buy on the Internet when ISPs shifted from painfully slow dial-up connections to broadband. While Internet shopping has becoming one of the fastest growing markets in the last five years, it still has its limitations. Business are already seeing a massive revenues from videos. According to MarketWatch, Taser increased its revenues for video segments by 170 percent in the final quarter of 2012. The bottom line is that video promotion is becoming a vital ingredient of digital marketing strategies.
If video content need to be supported then super fast broadband connection like Google Fibre will be needed. The best answer to be provided for the critics is that if current service providers are not going to give Google and their customers the expected speed then the search engine giant will do by itself.
It is no secret that online video content has exploded in the last couple of years and there is clearly a user demand for faster Internet speeds despite the refusal of service providers to increase their bandwidth. Google Fiber promises to change that, and the way consumers choose to buy online will inevitably change as well.