Facebook is now getting rid of sponsored search results which cut down on the available number of ad units. It has been giving news outlets for following units.
In keeping with the goal of streamlining our ad products, starting in July advertisers will no longer be able to buy sponsored results. We’ve seen that most marketers were buying sponsored results to advertise their apps and games, and we already offer mobile app install ads and Page post link ads on desktop to achieve these same goals.
It has not yet gone mobile either. In other words, the product is in its infancy, and it seems somewhat odd that Facebook would kill the ad product that goes with it before it’s even completely rolled out.
It’s not much clear that Facebook will keep around the ads that appear in the middle of Graph Search results pages, which are a bit different, and essentially the same as the ads you see to the side of the news feed:
It greatly reduces it ad offerings as per the recent reports. In fact, the company plans on getting rid of over half of those available. They are eliminating these redundancies as its offerings should accomplish the goals.