The TrendForce report shows that Samsung now trails Apple in smartphone brand recognition by 1% only. 80.6% of consumers surveyed said Apple, and 79.6% said Samsung. HTC and Nokia are far behind in brand recognition, coming in at 28.4% and 27.2%, respectively.
The TrendForce report also surveyed customers on which smartphone brands they use most and which they anticipate purchasing. Samsung dominated both questions, with over one-quarter of survey respondents saying they use Samsung most (iPhone was second with 12.5%) and a full 27.7% saying they hope to purchase a Samsung smartphone in the future (Apple was again second, with 20.9%).