Recently Google shopping has been entering into the commercial model built on product Listing Ads. Google shopping helps people to find and research products and discover where to buy those products online. The aim of moving commercial model built is to make this transition to get better data from merchants. In Addition they want to build a better shopping experience for users.
On October 17th Google planned to start their shopping results in US. But the result will expect only from merchants who are advertising product Listing Ads. After getting the result from merchant side Google will be ranking these results based on some relevance, with bidding as an additional factor. These will not affect the ranking of natural search results on Google.com. At the same time if the transition of new model continues that will be easy for merchant to participate in and get more out of Google shopping.
Help for the Holidays
For merchants attention Google informed that those who not made the transition yet also can have one more chance to get merchant product on Google shopping and optimized in time for the holiday season. For more information about signing up for Product Listing visit the link www.google.com/ads/shopping . Google announced that they are going to conduct Question and Answer session in New York on October 4th at 2:30 PM local time Google looking forward to answer any questions regarding Google shopping in this session which clarifies the merchant’s doubts. For any help Google has given a link reference Google Shopping best practices guide and video regarding “How to optimize product Listing Ads”.
Additionally Google will be hosting a ‘Bidding strategies for the Holidays’ Hangout on Air on Oct 19 at 10:00 AM PST. Checkout the link Google+ page to join the Hangout.
A new way to Optimize Campaigns:
Recently Google got a few requests for tools that make it easier to manage or to optimize campaigns at a more granular level. In this product Listing Ads toolkit will help merchants during the holiday season and beyond in a number of ways.
Optimize bids for individual products:
This functionality will helps to meet the volume and profit targets at the product level.
Easily create product targets:
Generally one cannot create product target using product ID. But Google believes this feature will create new opportunities for optimization by allowing merchants to target individual’s products.
Google looking forward to releasing for tools and features in coming month and it will make easier to manage campaigns at a granular level and helps merchants during the holiday season.