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Google Penguin Update Goes Much Deeper – Penguin 2.0 Released For Spam Fighting

Posted on May 24, 2013


A Big and a scary new version of Penguin update is been warned by Google for quite some time. Earlier this month when Matt Cutts released the video about the upcoming SEO menu he mentioned about the closer version of Penguin 2.0.

Did your SEO get affected by Penguin updates? Will this be affirmative for Google Results?

Let us know your opinion in comments.

In the above mentioned video. We soon deploy the next generation of ‘Penguin 4’ internally we call it as ‘Penguin 2.0’. Penguin which is needed for webspam and to find the black hat webspam and address that. The version of Penguin 1.0 is little deeper where the forthcoming Penguin 2.0 goes little ore deeper where a major changes are discovered.

Late on Wednesday, Cutts revealed the update “we started rolling out the next generation of penguin webspam algorithm on (May 22, 2013), and now it’s complete. Nearly 2.3% of English US-queries are affected that regular user might notice. Languages of more webspam will see more impact

Google has done the fourth Penguin related launch where it not just a data refresh but a major change made in algorithm aspect. For more information on SEO for coming months refer the video link. You can’t take this as granted that this will be the last of Penguin updates. A reader of cutts blog said that he still facing a lot of spam in his results. Cutts responded for sure this will get adjusted but want to start at one level and late can modify the changes appropriately.

Side note: Cutts tweeted out a link to a “special spam report form” for spam that Penguin missed:

matt

The rolled out update still working on Penguin-ifying results where it ‘ll come in data refreshing much like  two versions we’ve seen. He also talked for link spammers about denying the value of up stream.

This is not part of the Penguin update that just rolled out, so expect more there too.

“That comes later,” said Cutts.

He briefly said about the updation as the previous iteration of Penguin would essentially only look at the homepage of a site. The newer generation of Penguin goes much deeper. It has a really big impact in certain small areas.”

It will really interesting to see how long Google waits for data refresh on Penguin again.

If this one is even bigger, should we expect refreshes even less often? The less often they happen, the harder it is to recover, some webmasters have discovered. I’m guessing a lot of those impacted negatively by this new update will be looking at starting over with new sites.

It remains to be seen just how big the impact of this update really is on webmasters. If you’ve been affected (either positively or negatively)

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