Google announced that it has partnered with Facebook to add DoubleClick Bid Manager to Facebook’s FBX real-time bidding exchange.
After FBX left beta this will come.
“Partnership has been key to Google’s success as a rising tide lifts all boats,” says Google’s Payam Shodjai.
“DoubleClick (formerly Invite Media) has been helping agencies and advertisers buy ad space on sites across the web for years. We help clients access dozens of private and public exchanges in more than 75 countries, and continue to see double-digit quarter-over-quarter growth in spend – last quarter was our biggest ever. We’re continuing to invest significantly in our technology (you can read some of what we’ve been up to here) to help advertisers and agencies buy programmatically across all devices and formats.