In June, Google announced the beta release of review extensions, which allow advertisers to include said testimonials right in their ads. After testing with select partners, Google is now making the feature available to advertisers in general.
Seeing a review from a reputable source gives users valuable information that builds trust in your business,” says Google in a Google+ post. “We’ve already seen an enthusiastic response to review extensions and many of the advertisers who have implemented them have seen impressive results.”
Managing review extensions in AdWords
Entering review extensions into AdWords is simple.
- Click the Ad extensions tab, and select Review Extensions from the *View: dropdown button.
- Click + Extension and select the campaign for which you want to create the extension.
- Indicate if this is a paraphrased review or an exact quote, add the text, source, and source URL.
- Click Save.