On the Bing Ads blog, Microsoft’s Ambrish Verma introduce Call Extensions across all devices via Skype. This is something that “no one else can provide,” as Verma notes.
Advertisers can connect with customers through phone calls directly from their ads, regardless of device.
With Call Extensions for Bing Ads, businesses can now provide a phone number alongside search ads on PCs, tablets and smartphones. Your potential customers can then can call your business by clicking on the phone number that appears on the ads. These are opportunities exclusive to Bing Ads. In each of these scenarios, advertisers will be charged on a cost-per-click basis.