Does Bing deliver search results better than Google? Bing launched a campaign and trying to convince people and it’s called as Bing It On.
Which search engine’s results do you prefer: Google’s or Bing’s?
According to Bing, people use Bing web search results over Google nearly 2 to 1. This is based on a Microsoft commissioned study, and the results will not reflect the users using BingItOn.com.
In blind comparison test, people use Bing web search results over Google nearly 2 to 1. Bing decided in this comparison, It’s the time to people know about that there is a better search option available.
Bing team says. “An independent research company, Answers Research based in San Diego, CA, conducted a study using a representative online sample of nearly 1000 people, ages 18 and older from across the US. The participants were chosen randomly and in the past month they were required to have used a major search engine. Participants were not aware that Microsoft was involved.”
The results were cleared now in Blind Comparison Test people use Bing web search results over Google nearly 2 to 1. The team says. “For 1000 participants: 57.4% chose Bing more, 30.2% chose Google; 12.4 % resulted in a draw.”
“We all know, relevance is subjective and queries are dynamic and it will be changing always. It’s the time for customers to come and give us a look for a searching quality conversation occur in our industry.”
In Bing It On challenge, Bing try to attract users away from Google. It was an opportunity for Bing to talk about back-end tweaks. It has made through extensive experimentation.
“Relevance experimentation at Bing involves machine-learned models training on large amount of training data using thousands of features,” Shum wrote. “In the early years, our modes based on neural networks. But we increased the amount of training data, number of features and the complexity of our models, the inner loop of experimentation slowed down significantly. At one level, it took us several days to finish one experiment end-to-end. We knew something we need to do.
“We turned to our partnership with MSR to overcome this challenge. In that we develop a technology call Fastrank,”. “FastRank is based on boosted decision trees which are much faster to train and thus attractive for relevance experimentation. But there was skepticism on whether the quality of ranking produced by decision trees could match that of neural networks. Our colleagues at MSR took on this hard problem and developed new optimization algorithms that allowed us to not only match the quality of neural nets, but also train more than an order of magnitude faster.”
In Bing there would be only one signal, and Bing claims to use thousands of them, compared to Google’s regularly referenced “over 200?. Bing may be using a lot of more signals, including one from the world’s most popular search engine, but does it really translate to better search results?
Cutts also pointed out that: the BingItOn tool struggled with a query for “bingiton”. Google did a better job of delivering results for Bing’s new tool than Bing did. I replicated the query personally, and was greeted with a similar result. Bing was showing stuff for the cheerleading “Bring It On” over Bing It On results, and Google was showing Bing It On at the top.
Bing to show how Google is better at delivering results for a tool that Bing created to show how much better Bing results are than Google’s, this is still just one query, and the truth is it doesn’t proved.
The truth is no matter how many queries you perform, Google and Bing is going to win on some of them.