Shoppers who walk in New York City’s get surprised by the Swirl’s apps which make them more enthusiastic. Some retailers use apps to communicate with customers where Swirl is the most popular in that which used in stores sensors to track their location in the shop which there by send them personalized offers and recommendations.
It’s just one of the ways that brick-and-mortar shops are using apps to appeal to younger, more tech-savvy consumers. This mainly came to people’s attention to give what an expert salesperson might give. Retailers in New York City and boston are the first to adopt the technology which uses bluetooth for sensors to communicate with Swirl app.
Although Swirl’s use of sensors to detect shoppers in stores is among the first of its kind, several other apps provide deals or tips when entering a shop. Said Hilmi Ozguc CEO of swirl networks and creator of Swirl iPhone apps
When US consumers walk in to the stores they get information about offers and points which allows them to redeem points for rewards such as gift cards.
The Swirl app can also help shoppers across the United States find products and deals available at major retailers nearby. Several other apps, including Clutch, released for Android last week and also available for iPhone, and a new app called Sudo, also on both platforms, help consumers find deals nearby.
A new iPhone app called Shopcaster is designed for shoppers looking for products at independent retailers across North America. Users can browse goods available in a particular neighborhood before heading out shopping, or order items directly through the app.
The app also learns the consumer’s style preferences over time and uses the information to customize offers in the app.
“We know form years and years of advertising that the more relevant and contextual the offer, the better the response rate,” Ozguc said.