You know that how Google analytical tool helps us to find out number of people visiting your site, how much time spend by them, and what pages are they visit. Now you can able to see this valuable information in AdWords with additional information like where the people are engaged in website, which part is attractive and where visitors are not interested.
Linking Google Analytics account:
If you don’t have Google analytical account, then create new account. If you already create the account, check once you’re the account administrator or not, you’re the administer then follow the steps,
- Sign in your AdWord account.
- From the tool and analysis menu, select Google Analytics.
- Click Admin at the top.
- Click the name of the account.
- Click the data source.
- Click link account.
- Select the Google Analytical profile; in addition there is an option how would you like to track AdWords clicks? You can select Auto-tag my links, which will create custom URLs to help you track your different ads by AdWords or you can select I’ll manually tag my links.
- Click Continue.
Now you can able to make setting to the AdWord to import your Google analytical data, which will allows you to access the key metrics like Average visit duration, Bounce Rate and Page per Visit. To do this click here