Google analytics give you an opportunity to see how visitors are using your site, how they arrived at your site and how you can keep them back. By using the Google analytics, you can evaluate data from various web traffic sources. That can help you to get success of online marketing effort. To improve advantages of Google analytical they are included some of the Google analytical statistics, like Bounce rate, visible inside your AdWord account. This will be available for the AdWord users. This new way will help you to inspect your site deeply at same place.
Bounce rate, Pages/visit are columns you can enable on your Campaigns, Ad group tab and Average Visit Duration, which are you can able to import the data from Google analytics. The bounce rate is the percentage of bounced visits of your site this will calculated as single- page view or single –event trigger in visit. Average visit Duration is average time spend by the visitors in your site. Pages/visit is the average pages visited by user in one visit.
To use Google analytical with AdWords, you have to connect AdWords to you Google analytical profile. Before connecting, you need to check both accounts are set up with the following requirements: As per the Google AdWords Help,
- You need to have administrative rights on the Google analytical account and AdWords account.
- Your AdWord account should have auto-tagging enabled.
- Your Google analytical account should already be importing cost data from your AdWords Account. To link this click here [ I attached content of “importing cost data From AdWords Account” in mail, Link will goes here]
- In Google analytical, Data sharing setting to be set to “Share my Google Analytics data with other Google products only”.
After checking this requirements succefully, now you are ready to connect your AdWords account to your Google analytical Account. This will ensure that AdWords is capturing all Google Analytics data.
- Sign in to your AdWords Account.
- From the main “My account” drop down list, select “Linked accounts”.
- Now you can able to select the Google analytical profile which you want to import data. If it is not available, means it not meet the criteria listed above.
- You can select 10 profiles to add your AdWords account by clicking “Add” to the right of the profile name.
If you are not able to see the Google Analytic profile in your AdWords account, it because of your not have an administrative access to that Google analytical account. If you see you profile but it is unavailable, it means you are not already importing cost data from AdWords or else you Google Analytical privacy setting need to be adjusted.
Once the accounts are linked it may take few hours to reflect data Google Analytical data in your AdWord account. You can edit your list of profile by using the “Edit” on the linked account page. Once you linked your Google analytical profile in to AdWord, everyone who is using AdWord can able to see your imported Google analytics statistics.
It is important to conform that you are importing the targeted information. For example if your AdWord account have the ads and Keywords that are targeting the four different websites. It is important to link your AdWord account to Google Analytics profile for each of the four sites.