A new real time bidding platform ‘Open Bidder introduced by Google at Google I/O. It’s a customizable tool kit for building real time applications and combines a Google Cloud Platform. The Open Bidder Team from Google says via blog post companies interested in building their own real time bidding application face some significant barriers which includes:
Development and maintenance for their bidder
Development of a bidder to meet some real time bidding requirements.
Development of a robust system to apply biding logic for incoming bid requests.
The team explains the bidders can remove these barriers by providing a customizable bidder tool kit that developers can adapt to plug in their own bidding logic. To manage bidder administration console and load balancer is provided with in Google Compute Engine.
Now buyers can focus on developing new and innovative bidding logic instead of worrying about the complexity of scaling to over 250,000 qps while responding in under 100ms.”
For over a year Google is working on this project and has been tested in alpha phase and now it’s ready to go for beta phase.