Apple announced its latest iPhone, the iPhone 5S. In addition, the company also introduced the iPhone 5C, a lower price smartphone. It also comes in five bright colors.
After the announcement, market watchers weighed in on the 5C, even some high-end Android devices now priced lower than the iPhone 5C.
Android smartphone manufacturers will be putting pressure on the high-end iPhone 5S with new devices this fall, such as the Galaxy Note 3 and the Xperia Z1.