Facebook event in Menlo Park, today the company focused on a new feature for Instagram: Videos.
Systrom says that on developing Instagram video they focused on three things simplicity, beauty, and community.
Video on Instagram is as minimally causing to the Instagram app you know and love as possible. Now inside the app there is a new video button next to the photo capture icon. Click on that, and you can press and hold the icon to record video – up to 15 seconds (2.5 times at long as the features obvious competitor, Vine).
From the app users can also be able to delete segments from the videos.
13 brand new custom filters specially designed for videos, in fact.
There’s also the ability to choose the preview image that’s shown in the feed for each video. Systrom calls this an “Instagram touch.”