Google just announced the DoubleClick Search Commerce Suite, which the company describes as offering “a smarter, faster, product-centric layer to search management.”
This suite of solutions includes tools to help you more efficiently manage search campaigns for your entire product portfolio, allowing you to seamlessly create, optimize, and report on campaigns—and do it all in near-real time. The DS Commerce Suite offers:
- Inventory-aware campaigns
- Dynamic creation of Product Listing Ads
- Display remarketing from search ads
- Real-time bid optimization
- Offline data integrations through the DS conversions API