Google announced a new AdWords integration infrastructure for advertisers in Google Analytics. The company says that adding a new AdWords dimensions quickly and a rich set of reports, like increased campaign bid adjustments and Google Display Network targeting settings.
Narendra Singhal from the Google Analytics team says “With the new infrastructure, reports will reflect the most recent AdWords settings such as campaign or ad_group names keeping them fresh and consistent with AdWords,”
“In the example below, a user has renamed their campaign thrice from ‘Big Deal’ ‘Big Deals’ ‘Big Deal – Car Accessories’. In the current reports, visits are attributed to the three different campaign names while clicks are attributed to the newest campaign name. After this change, both visits and clicks metrics would be associated with the most recent campaign name: ‘Big Deal – Car Accessories”, thus collapsing multiple rows into a single row.’”
This is the example Singhal refers to:
Google says, in the new integration users will show/hide data for auto-tagged AdWords accounts by linking or unlinking the account to a profile.
The new AdWords integration platform will roll out to Google Analytics accounts gradually over the next few weeks.
