Google analytical users are known how it is useful for web data as well as analyzing advertisings. Now Google providing an opportunity to use Google analytical data with AdWords. For this you have to set in AdWord account to import the Google analytical data, after setting that you will have access to key things like Page Per Visit, Bounce Rate and Average Visit Duration, directly in the AdWord interface. By using Google analytical with AdWord you can make better informed decisions and improve your AdWords ROI.
As per the Google analytics blog spot, by using Google analytics you can find how visitors coming at your website and how they using it, how you can make them to come again. Here some of the ways to improve your results with new Google analytical data available in AdWords.
1. To improving the results of your site, you have to concentrate on highly engaged users. Check your ad groups to find which one delivering engaged visitors, who stay on your site the longest through Page per visit or Average visit duration and make those ad groups more active.
2. You may know that some keywords have low conversion but great engagement metrics. This is the great opportunity to convert engaged visitors in to buyers, by adding offers like a coupons or discount rate, adjusting your offers. This will improve your conversion volume and ROI. To see this type of opportunities, you have to create a filter based on conversion rate and sort by Bounce Rate, Page per visit and Average Visit Duration.
3. Pages with low Average visit Duration and high Bounce rate could indicate that poor loading page for particular ad or Keyword. To identify and solve this problem, you have to set up filter for low conversion rate and low engagement rate. You have to check this regularly.
Google says that Casamundo is one of the biggest vacation rentals listing service in Europe. That company has tested this new feature. They have used Google analytics over past 15 years; they’ve grown and refined their AdWords campaigns to over 50 million active Keywords across 10 languages. Their analytics tells that converting visitors research vacation rental over an average of 7.4 visits, so understand how their ads and keywords can create a strong engagement and how they optimize their AdWord campaigns.
According to Torge Online Marketing Manager, at Casamundo:
“The combination of using both Google AdWords and Google Analytics has proved to be the perfect set of tools for us to achieve our goals, and we’re very happy to see this combination get more integrated and powerful. Using Analytics data right within AdWords has let me better optimize our account and significantly improve the return on our AdWords investment.”
To make setting to AdWord account to import the Google analytical data, click here