Microsoft announced that Yahoo and Bing will be combined with official name of Yahoo! Bing Network, and Bing Ads is the new name for the Microsoft Advertising adCenter.
Introducing the Bing Ads:
Microsoft changed their Microsoft Advertising adCenter in Bing Ads. Bing Ads is not the new name, it is improved way for the customers to manage their work systematically on the Yahoo! Bing Network. Microsoft Advertising team gave up-to-date experience of buying search ads and provide unique platform to reach new customers in effective way. In addition, Bing Ads gives advertisers to increased clarity into the process. A few features that, they have released previously to help make these possibilities are:
1. Historic Quantity Score: to help advertisers monitor their performance trend and proactively respond to the competition.
2. Negative Keywords Conflicts Report: allows advertisers to find the native keywords, which will improve the traffic and increase their ROI.
3. Share of Voice: giving a report for missed impressions and clarifying them in detail, allowing advertisers to regain lost shares.
4. Ad delivery status and ad preview tools: allow the advertisers to quickly identify issues hindering ad servicing, ad groups and keyword levels.
5. The Bing Ads Intelligence tool: provide access to the marketplace level information that allows the advertiser to take a precise decision regarding their management.
Introducing the Yahoo! Bing Network:
In addition to the Bing Ads, Microsoft introduced to you the Yahoo! Bing Network, new name for the combined search place, which comes from partnership of companies Bing and Microsoft Yahoo! Search engines.
The Yahoo! Bing Network has key points that advertisers should pay attention:
1. Significant and unique: it represents the 70% of search in the U.S, 20% of unique search to the Yahoo! Bing.
2. Favorable Demographics: The Yahoo! Bing shows some Demographics for advertisers to find out the right customer, at right time, for their business.
3. Lucrative: the Yahoo! Bing delivering the high quality audience. The network (in the U.S) is consisting of 151 million unique searches, who are likely spend 24% more than the normal searcher, and likely to spend 5% more than Google searchers.
“In addition to Yahoo! and Microsoft Core Search sites, the Yahoo! Bing Network represents partner sites like Facebook, Amazon, Monster, WebMD, CNBC, and Viacom, plus networks like The Wall Street Journal Digital Network,” the companies add.