Video Transcription
Hi Matt, does the big G have a version of the search engine that totally excludes any backlink relevance? I am wondering what search would look like and am curious to try it out.
– BlueBumbleBee, Colchester, UK
“We don’t have a version like that that is exposed to the public, but we have run experiments like that internally, and the quality looks much, much worse, It turns out backlinks, even though there’s some noise, and certainly a lot of spam, for the most part are still a really, really big win in terms of quality for search results.”
“We’ve played around with the idea of turning off backlink relevance, and at least for now, backlink relevance still really helps in terms of making sure we return the best, most relevant, most topical set of search results.”