Internet Marketing can be of various types. To be explained in short or in a one-line statement, Internet Marketing is a method of promoting or basically letting people know of the products & services through the internet, as this would be a sort of promotion on a world-wide scale.
For example, if someone owns a website & wants to draw more traffic or attention towards it, he can adapt various techniques of Internet marketing such as blogging, placing banner ads on other websites, writing articles etc. Various names of Internet Marketing are, Digital Marketing (marketing through digital media), Web Marketing (marketing through web or the internet), Online Marketing (marketing done online ex. Bidding or pay per click), Search Marketing (marketing through search engines ex. Google Search, Yahoo Search), and E-marketing (marketing done electronically ex. Watching an offer & purchasing the same online).
There are different ways of marketing and they are marketing through Internet, marketing done via e-mail & wireless media. It can also include marketing done through SMS (text messages through Mobile Phone). Also Digital Customer Media & Electronic Customer Relationship Management (ECRM) systems can also be considered as ways of internet marketing. One very big advantage of the Internet Marketing is that it is not costly as compared to other standard ways of marketing. Companies or individuals can expect to approach a wide number of audiences keeping a small budget in mind. Still the method or overall effectiveness for marketing campaigns varies due to goals of the campaign & the analysis done on cost to volume to profit.
A limitation to the internet Marketing is that the customer cannot touch, smell, taste or try goods before purchasing. They can only see the item through photo or image of the item. To overcome this limitation or disadvantage, companies offer a money back guarantee for a specified period of time from the date of purchase or delivery.