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Google Structures Promotional Data For Links

Posted on November 2, 2012

Google announced its new launch of the structured promotional data for links in the Google Affiliate Network. Now publishers can get links with discount to automate, promotional codes, display the latest promos and offers. Also they can able to search and filter by discount, offers, promo. And also you can include this search with link templates and publisher-specific links.

product manager Ali Pasha says “It’s no secret that special promotions and coupons are integral to the affiliate channel,  If you’re a publisher with a shopping-focused website, you know how important it is to present accurate, comprehensive promotions and coupons to your visitors.”

Here if you are search the interface you can raise the queries, this is not available previously. Google says “For example, try searching search for an Apparel link with Free shipping that has a Promotion code where the discount is greater than 25 percent off. This could be helpful if you have a website where you only want to promote coupons with a significant discount.”

Google Structures Promotional Data For Links

They are also updated the recommendation engine to help publishers to find more relevant promotional links. If the publisher is shopping –focused publisher, publisher can able to see the links with special offers, promotion codes, or discount are more visible.

Structured link data also available through the Google Affiliate Network API, so the publisher can programmatically access and display offers, promotion codes and discount to your site in real time. Also you can able to get the links via link subscriptions. To access links through link Subscription, login to the publisher account and upgrade to link subscription version2.

Google Structures Promotional Data For Links

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