Google announced that it is adding Google Analytics to mobile ad platform AdMob and launching new content experiments for Google Tag Manager.
Analytics will be available within the AdMob interface on a new “Analyze” tab.
Get started in one click with Google Analytics and AdMob
1. Login or open a new account on AdMob and sign up for Google Analytics (GA) in the new Analyze tab.
2. If you are already using Google Analytics for your apps, you can link your existing account with AdMob in the Analyze tab.
3. If you are not using Google Analytics, you can sign up via AdMob and complete the process without leaving the interface.