Today Facebook announced that it is inviting more Pages to provide feedback on recent updates it has made to Page Insights.
“The aim of this updates to helping marketers/Page admins to develop better content and reach people on Facebook, improve the way we organize and report fundamental insights for Pages,”
These global changes include improvements to the way we organize and report fundamental metrics:
Facebook says, making metrics more clear and simple, and by providing more insights about the people that interact with your Page content.
Facebook says in a blog post “We heard from many Page admins that they want more insight into the actions that make up PTAT. For instance, how people’s liking their business Page differs from people’s interacting with their posts. For this reason, we’re breaking out PTAT into elements that will now be reported separately as Page Likes, People Engaged (the number of unique people who have clicked on, liked, commented on, or shared your posts), Page tags and mentions, Page checkins, and other interactions on a Page. PTAT as a combined metric will still be available for Page admins not participating in the new Insights preview.”
We also heard that the virality metric in Page Insights is often used as a benchmark for Page post quality. The company tells However, this metric doesn’t include clicks in its measurement, which are a strong indicator of positive post engagement and a key piece in providing marketers with metrics around overall post quality. So moving forward, we’re including clicks in this metric and renaming ‘virality’ to ‘engagement rate’ to be clearer in our definition.
