Recently Facebook announced the New Launch of Global page for brands. In the Official blog company describes the brands that have an international presence just got a major boost, courtesy of Facebook. In addition to that this new structure allows brands can establish one global identity.
The site announced the rollout Wednesday of global pages for companies that want to reach out to consumers in other countries.
This new launch makes companies to communicate with customers all over the world easily. Through this new Global pages, brands that have one page or multiple country –based pages to have a universal, yet localized, presence.
This new launch allows users to be directed to the best version of a page based on their home country. They can see localized cover photos, profile photos, applications, milestones, “about” information, and news feed stories etc., while remaining part of the global brand community.
New global Pages includes local pages for specific markets (which can include single or multi-country regions) and default page for all other markets.
Facebook Product Marketing Manager Kelly Winters wrote in the post that “Each brand’s Global Pages structure will include local Pages for specific markets (single- or multi-country regions) and a default Page for all other markets”.
More details on this new framework:
- One global brand identity. Users from all countries will see the same Page name (translated into their local language). In addition to that Facebook attached the fan count and people talking about this new launch.
- One URL. Brands can promote a single URL in all off-Facebook campaigns, and users will be automatically directed to the best version of the Page for them.
- Global insights. Administrations of the main Page will see insights for all global users in one easy-to-view dashboard.
Winters wrote about Facebook’s newest offering on the Facebook Studio blog:
“In addition to providing better localized experiences for your customers, we want to make it easier for you to measure your audience in each country as well as benchmark your brand against other brands you care about. Later this year we will include the country-level fan counts for all Pages (both those using the Global Pages framework as well as Pages that haven’t transitioned to the new framework) publicly in our API. This will enable your internal teams to track how each market is performing, as well as to compare your fan base on a country-by-country level with other Pages on Facebook by accessing the data available via our API”.